Expanding our MediaMKRS Industry Upskill Courses

To help candidates prepare for careers in media, Reel Works’ MediaMKRS program is partnering with leading media companies to identify specific skills that they seek in new hires. Together, we create free online mini-courses to enable applicants to enhance their skills before they apply to industry opportunities, opening up new job opportunities, building career awareness, and adding credentials to their resumes. Employers will gain access to candidates with the skills they need and candidates are able to gain skills and knowledge that employers value.

With a 2-year grant from The Carroll and Milton Petrie Foundation, we will expand our course curriculum and launch a pilot program in partnership with Kingsborough Community College & Bronx Community College for Continuing Education. This pilot will increase access to our MediaMKRS Industry Upskill Courses for non-MediaMKRS enrolled CUNY students. 

After completing a video marketing course created in partnership with QuickFrame, MediaMKRS CUNY Participant Danielle Griffith landed an internship at the company. Of her experience in the Industry Upskill courses, she said the following:

“The Industry Upskill course, Video in Marketing with QuickFrame, prepared me for my current internship at QuickFrame on the creator team. The course focused on explaining marketing terminology and what QuickFrame does as a company. Knowing the terms beforehand allowed me to follow what is discussed in our meetings. Also, having the company's service explained to me in this course helped reinforce the explanations given to me during my first week on the job. This helped me learn Quick Frame's process quickly enough to successfully conduct onboarding calls with potential new creators I sourced to join their creator network. Creators who, from my explanation, successfully signed up with QuickFrame and recently got their first project. My supervisor complimented me on my fast learning of the company's process and I have the Industry Upskill course to thank for that.”

MediaMKRS will offer our Industry Upskill courses to close to 400 participants this year, including over 180 CUNY students.